Ulta beauty apologizes for a very insensitive email about kate spade

Ulta beauty apologizes for a very insensitive email about kate spade

It’s been a little over a week since Kate Spade passed, and while many brands have paid tribute to the late designer, Ulta Beauty is now apologizing for an insensitive email referencing her death. It’s always nice to see brands take responsibility for their actions and apologize when they make mistakes. In this case, Ulta Beauty made a very insensitive error, but at least they owned up to it and apologized.

What Was The Email That Ulta Beauty Sent Out That Was Considered To Be Insensitive?

The email Ulta Beauty sent out that was considered insensitive was an email marketing campaign that featured a model with a prosthetic arm. The email asked recipients if they were fooling around with a new look and encouraged them to fool around with makeup.

The email was sent out on the same day that many people were commemorating April Fools’ Day, which is a day when people often play pranks on each other. However, some people found the email in bad taste, as it seemed to lighten people who use makeup to cover up their appearance.

Ulta Beauty has since issued an apology, saying that the email was not meant to be insensitive and that they are sorry for any offense it may have caused.

Who Was The Email About?

The answer to this question is quite simple. The email was about you. That’s right, you—the person reading this email right now. We know you’re probably wondering why we’re emailing you, which is a valid question. But before we get to that, we want to let you know that we’re a company that values your time and privacy.


Why Was The Email Considered To Be Insensitive?

The email was considered insensitive because it was critical of the recipient’s work performance.

How Did Ulta Beauty Apologize For The Email?

Ulta Beauty released a statement apologizing for the email and explaining that it was sent to a large group of customers in error. The company said it is taking steps to prevent similar errors from happening in the future.


Ulta Beauty did not have any ill intent with their email about Kate Spade. However, the email was still very insensitive and in poor taste. Ulta Beauty has since apologized for the email and has pledged to be more mindful in the future.

We hope you are now clear about the Ulta Beauty email regarding Kate Spade. If you still have questions, please feel free to comment below.

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